Influencer City Turns a Haunted House into a Livestream Challenge

Influencer City, a Houston-based collective dedicated to building organic communities across platforms and showcasing the everyday lives of young creators through unfiltered IRL content, took the idea of a haunted house far beyond jump scares this Halloween season.

The group delivered a four-day livestream experience called STREAM that placed ten creators inside a transformed Atlanta home filled with staged scares, scavenger missions, and elimination challenges. The result was a mix of horror, humor, and interactive chaos that kept viewers locked in as creators tried to survive the night and stay in the game.

The event streamed exclusively on Kick and was produced by Influencer City in partnership with Kick Studios and Film Quality Services. It marked a significant step forward for the collective, which has built a strong following with house style livestream events rooted in authenticity. STREAM introduced a higher level of storytelling, production value, and viewer engagement for both the cast and the audience.

Founder Manny Treo said the idea grew from a desire to expand what the collective could offer to its viewers. Kick and Film Quality Services approached Influencer City with the concept, and development began in early September. Planning lasted about six weeks, leading to a full haunted house transformation carried out by Film Quality Services along with Silver Scream FX Lab and a detailed lighting team.

“They went all out with decor, visuals, and mood lighting,” Treo said. “There was a Frankenstein inspired lab full of gurneys, a crypt room, skeletal remains, bloodstained walls, full size coffins, creepy glow in the dark art, and more.”

STREAM set a new benchmark for the collective’s production scale. More than 20 members of the Film Quality Services team were involved, along with support from Kick Studios and its design and PR teams. A large on site crew ran the event, including producers, managers, engineers, camera operators, and production assistants.

The heart of STREAM came from its game style progression. Creators were challenged to unlock a series of seven rooms, each with a mission, traps, and an unexpected twist. Viewers followed along as creators worked through scavenger missions, timed assignments, and psychological pressure from a character known as Glitch.

Voiced by Treo, Glitch served as a puppet master who issued instructions, set the pace, and controlled the narrative. “It was fun to have total control and orchestrate pure chaos among the players,” Treo said.

The first mission required players to hunt for hidden corpse body parts to build what Treo described as “the ultimate influencer.” On night two, they had 30 minutes to find four keys hidden throughout the house to advance to the next room. Eliminated players did not simply exit the experience. They returned as ghosts who could disrupt those still competing, adding suspense and humor for both the cast and viewers.

Nia, one of the participating creators, said the scares were unpredictable. “There were random ghosts and ghouls hidden in the maze of hallways, and I was definitely freaking out in anticipation of the scares,” she said. “I was most excited to connect with my Kick chat all weekend and continue to build my following on the platform.”

The livestream also featured the Coffinfessional, where players entered a coffin to answer questions directly from the chat. They could either respond truthfully or choose silence, which only heightened viewer interest and encouraged audience participation.

For creator Chris Gone Crazy, the haunted house concept was an immediate draw. “There was not any preparation for the players, except to come ready for a good time,” he said. Eliminations were decided by Glitch, with input from the live chat, keeping viewers invested in each turn of the game.

While STREAM involved some structured elements through Glitch and the room missions, the unscripted reactions, alliances, frights, and off the cuff moments delivered the viral energy Influencer City is known for. Treo said authenticity remains the collective’s foundation. “When the authenticity disappears, the organic viral moments disappear as well. It is easier to go live and just be real.”

STREAM not only expanded the collective’s creative footprint, but it also demonstrated new potential within the IRL streaming world. It blended elements of horror, gaming, and live reality competition in a way that allowed the audience to influence outcomes while watching in real time. The event highlighted how creator driven content continues to evolve as both entertainment and interactive storytelling.

Viewers can watch the replay at kick.com-influencercity to see who escaped the house and who became part of its ghostly cast.

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