YouTube and Netflix are increasingly locked in a battle over TV in the US; Nielsen: YouTube accounted for 12.5% of all TV viewing time in May and Netflix 7.5% (John Koblin/New York Times)

John Koblin / New York Times: YouTube and Netflix are increasingly locked in a battle over TV in the US; Nielsen: YouTube accounted for 12.5% of all TV viewing time in May and Netflix 7.5%  —  The two giant video companies have far different strategies, but the same goal: controlling your TV set.

Jul 14, 2025 - 06:02
YouTube and Netflix are increasingly locked in a battle over TV in the US; Nielsen: YouTube accounted for 12.5% of all TV viewing time in May and Netflix 7.5% (John Koblin/New York Times)
John Koblin / New York Times: YouTube and Netflix are increasingly locked in a battle over TV in the US; Nielsen: YouTube accounted for 12.5% of all TV viewing time in May and Netflix 7.5%  —  The two giant video companies have far different strategies, but the same goal: controlling your TV set.