In a UK tribunal filing, ex&Meta employee Samujjal Purkayastha alleges Meta misled advertisers by inflating Shops ads' performance and bypassed Apple's ATT (Trishla Ostwal/Adweek)
Trishla Ostwal / Adweek: In a UK tribunal filing, ex-Meta employee Samujjal Purkayastha alleges Meta misled advertisers by inflating Shops ads' performance and bypassed Apple's ATT — After Apple rolled out its App Tracking Transparency (ATT) feature in 2021, Meta executives scrambled for what they called …
Trishla Ostwal / Adweek:
In a UK tribunal filing, ex-Meta employee Samujjal Purkayastha alleges Meta misled advertisers by inflating Shops ads' performance and bypassed Apple's ATT — After Apple rolled out its App Tracking Transparency (ATT) feature in 2021, Meta executives scrambled for what they called …
