France fines fast-fashion giant Shein €40 million over deceptive sales practices

France's antitrust agency said on Thursday it had fined fast-fashion retailer Shein 40 million euros ($47.17 million) over its deceptive business practices, including misleading customers on discounts and the company's environmental impact. The competition regulator said Shein had accepted the fine.  

Jul 3, 2025 - 20:58
France fines fast-fashion giant Shein €40 million over deceptive sales practices
France's antitrust agency said on Thursday it had fined fast-fashion retailer Shein 40 million euros ($47.17 million) over its deceptive business practices, including misleading customers on discounts and the company's environmental impact. The competition regulator said Shein had accepted the fine.