How a popular Peruvian soft drink went ‘toe-to-toe’ with Coca-Cola

Inca Kola outshined Coca-Cola for decades, gaining a foothold during WWII through bodegas owned by a spurned community.

Aug 2, 2025 - 16:06
How a popular Peruvian soft drink went ‘toe-to-toe’ with Coca-Cola
Inca Kola outshined Coca-Cola for decades, gaining a foothold during WWII through bodegas owned by a spurned community.