As Delta experiments with AI&driven pricing, regulators and travelers alike worry about dynamic fare schemes that "go beyond the human cognitive limits" (Max Chafkin/Bloomberg)

Max Chafkin / Bloomberg: As Delta experiments with AI-driven pricing, regulators and travelers alike worry about dynamic fare schemes that “go beyond the human cognitive limits”  —  Airlines, including Delta, are testing artificial intelligence in pricing.  Get ready for what one startup calls the “exploitation phase.”

Aug 5, 2025 - 15:06
As Delta experiments with AI&driven pricing, regulators and travelers alike worry about dynamic fare schemes that "go beyond the human cognitive limits" (Max Chafkin/Bloomberg)
Max Chafkin / Bloomberg: As Delta experiments with AI-driven pricing, regulators and travelers alike worry about dynamic fare schemes that “go beyond the human cognitive limits”  —  Airlines, including Delta, are testing artificial intelligence in pricing.  Get ready for what one startup calls the “exploitation phase.”